The Be Modern Elsham 40″ Pearlescent Cashmere Electric Fireplace with Chrome Fire Finish is a stylish and sophisticated centrepiece designed to enhance any living space. Its beautifully crafted pearlescent cashmere surround adds a subtle shimmer and warmth, perfectly paired with a contemporary chrome electric fire for a refined, modern look. Featuring realistic LED flames and flexible heat settings, this fireplace provides cosy ambience at the touch of a button, offering both flame-only mode and efficient heating when needed. With easy plug-in installation and a low-maintenance design, the Elsham fireplace brings effortless elegance, comfort, and convenience to homes of all styles.
Key Features:
- 40″ (1020 mm) wide surround in Pearlescent Cashmere finish provides a generous, landscape-formatted mantle that enhances the width of your room and complements modern interiors.
- Integrated widescreen electric fire with chrome‐trim finish delivers a striking contemporary accent and creates a bold, stylish focal area.
- Realistic glowing log-bed flame effect plus flame-only mode enjoy ambient lighting any time of year, whether or not heat is required.
- Up to 2 kW heat output with 1 kW & 2 kW settings and thermostat control offers effective, flexible warmth and helps maintain comfortable room temperatures efficiently.
- Flat-wall installation with no chimney or recess needed simplifies positioning and is ideal for apartments, flats or living spaces where traditional fireplaces are not practical.
- Matching bevelled hearth and consistent styling across the suite ensures a unified and refined finish that enhances the visual depth and quality of the installation.
- Manufactured in Britain by Be Modern giving you confidence in craftsmanship, build quality and after-sales support.
- 1-year manufacturer’s warranty included providing peace of mind and protection for your investment.
Instructions, Guides & Technical Links
For over 50 years Be Modern has been flying the British flag, manufacturing high quality products that you can rely on. As a leading UK based manufacturer they employ over 400 staff across multiple sites in the North of England and one in Shrewsbury. With such experience they are recognised as the industry leaders with a reputation for producing high quality, reliable products. Their product range, market share and service quality set the standards that others follow. Be Modern employ locally skilled labour and maintain a strong manufacturing presence in the North East, continually investing in new technology and machinery.
Innovative design & technology
Continuous investment across the board gives us a winning edge over the competition. Our in-house design teams strive to incorporate the latest innovations and technologies to meet changing trends and styles; that’s why many of our products are protected by special design patents.
Transport & Delivery
Be Modern can react quickly to sudden demand or emergency situations and products can be supplied same day. We have established our own internal Environmental Policy and are committed to reducing our Carbon Footprint throughout our organisation especially through our logistics operations.
Quality
Be Modern manufactures a world class product. Whether the style is traditional or contemporary, we employ the same meticulous eye for detail and the highest standards of manufacture throughout. Be Modern factories operate to ISO 9001 with internal quality management systems, applying rigorous controls to all aspects of the business. Our electric fires are BEAB approved – The European Safety Mark used by leading electrical manufacturers to support CE Marking and to demonstrate conformity with the Low Voltage Directive (LVD).
Environmentally Aware
Our timber fireplace surrounds are manufactured from Forest Stewardship Council®, FSC®, certified timber and only taken from well managed and certified forests. Chain of custody certification ensures environmental issues are protected. Certified to ISO 14001 Be Modern operates in an environmentally sustainable manner and complies with the latest Waste Electrical and Electronic Equipment (WEEE) regulations.
At Be Modern we feel it is important to contribute not just our product but also our time to local communities. In 2012 we won an award from the Forest Stewardship Council® for the best image taken during our FSC® Friday event at Houghton Children’s Centre. We taught the children of the importance of sustainable trees and planted 4 trees on their premises. Similarly in 2014 we took part in FSC® Friday in connection with Gentoo Group, as part of their incredible edible scheme; we planted fruit trees in St Aiden’s Catholic School in Sunderland with the help of their pupils.
Timber
Four million tonnes of waste wood is generated by the UK construction industry each year with an estimated 1.5 million tonnes going to landfill. Be Modern purchase thousands of cubic metres of MDF each year for its timber fireplace production and 0% of timber waste is sent to landfill. All waste timber and timber dust is incinerated in internally to generate heat for internal production areas. Heat recovery is recognised by WRAP as an efficient means of recycling and 0% waste remains Be Moderns ongoing target.
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