Experience refined minimalism and comfortable warmth with the Be Modern Colby 38″ Soft White Electric Fireplace in Chrome Fire Finish. Its crisp, clean-lined surround finished in Soft White offers a sleek, modern aesthetic while the integrated widescreen electric fire with chrome trim creates a striking focal point. Installation is effortless—this fireplace is designed for flat-wall mounting with no chimney or flue required, making it ideal for contemporary homes or retrofit projects. The ultra-realistic LED log-bed flame effect creates ambient warmth year-round, while the electric fire delivers up to 2 kW of thermostatically controlled heat for practical comfort. Designed and manufactured in Britain, the Colby combines style, performance and practicality in one elegant package.
Key Features:
- 38″ (960 mm) width in Soft White finish offers generous landscape proportions, enhancing the sense of width in a room while maintaining a subtle, clean aesthetic.
- Chrome-trim widescreen electric fire with log-bed effect delivers a contemporary accent and a mesmerising flame effect that draws the eye and creates heart-of-the-home focus.
- Up to 2 kW heat output with 1 kW/2 kW settings and thermostat control provides flexible heating options while maintaining efficient, comfortable performance.
- Flat-wall installation and no chimney or recess required simplifies siting since it only needs a standard plug socket, making it a practical option for modern living spaces.
- Minimalistic, modern design with strong bold lines the clean design language ensures the fireplace complements both contemporary interiors and transitional settings.
- Manufactured in Britain by Be Modern offers assurance of quality craftsmanship and a trusted production heritage.
- 1-year manufacturer’s warranty included gives you peace of mind with your purchase.
Instructions, Guides & Technical Links
For over 50 years Be Modern has been flying the British flag, manufacturing high quality products that you can rely on. As a leading UK based manufacturer they employ over 400 staff across multiple sites in the North of England and one in Shrewsbury. With such experience they are recognised as the industry leaders with a reputation for producing high quality, reliable products. Their product range, market share and service quality set the standards that others follow. Be Modern employ locally skilled labour and maintain a strong manufacturing presence in the North East, continually investing in new technology and machinery.
Innovative design & technology
Continuous investment across the board gives us a winning edge over the competition. Our in-house design teams strive to incorporate the latest innovations and technologies to meet changing trends and styles; that’s why many of our products are protected by special design patents.
Transport & Delivery
Be Modern can react quickly to sudden demand or emergency situations and products can be supplied same day. We have established our own internal Environmental Policy and are committed to reducing our Carbon Footprint throughout our organisation especially through our logistics operations.
Quality
Be Modern manufactures a world class product. Whether the style is traditional or contemporary, we employ the same meticulous eye for detail and the highest standards of manufacture throughout. Be Modern factories operate to ISO 9001 with internal quality management systems, applying rigorous controls to all aspects of the business. Our electric fires are BEAB approved – The European Safety Mark used by leading electrical manufacturers to support CE Marking and to demonstrate conformity with the Low Voltage Directive (LVD).
Environmentally Aware
Our timber fireplace surrounds are manufactured from Forest Stewardship Council®, FSC®, certified timber and only taken from well managed and certified forests. Chain of custody certification ensures environmental issues are protected. Certified to ISO 14001 Be Modern operates in an environmentally sustainable manner and complies with the latest Waste Electrical and Electronic Equipment (WEEE) regulations.
At Be Modern we feel it is important to contribute not just our product but also our time to local communities. In 2012 we won an award from the Forest Stewardship Council® for the best image taken during our FSC® Friday event at Houghton Children’s Centre. We taught the children of the importance of sustainable trees and planted 4 trees on their premises. Similarly in 2014 we took part in FSC® Friday in connection with Gentoo Group, as part of their incredible edible scheme; we planted fruit trees in St Aiden’s Catholic School in Sunderland with the help of their pupils.
Timber
Four million tonnes of waste wood is generated by the UK construction industry each year with an estimated 1.5 million tonnes going to landfill. Be Modern purchase thousands of cubic metres of MDF each year for its timber fireplace production and 0% of timber waste is sent to landfill. All waste timber and timber dust is incinerated in internally to generate heat for internal production areas. Heat recovery is recognised by WRAP as an efficient means of recycling and 0% waste remains Be Moderns ongoing target.
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