The Be Modern Avella Grande Wall Mounted Electric Fire in Matt Black is a striking, ultra‑wide inset fire designed to make a bold statement in your living space. With its sleek 1150 mm landscape format and four‑sided matt black trim, this fire creates a dramatic “hole‑in‑the‑wall” focal point that blends seamlessly with modern décor. Inside, a realistic glowing log bed is bathed in long‑life LED flame effects, with three different flame styles and five brightness settings to tailor the ambience to your mood. The fire offers flexible heating options — 1 kW for gentle warmth, 2 kW for full heat, or a flame‑only mode to enjoy the visual effect without any heat. Controlled via remote with a 7‑day programmable thermostat, it gives you convenient and efficient temperature management. Designed for recessed installation, it requires a 165 mm inset rebate and an aperture of 1,018 × 428 mm, allowing the unit to sit flush in the wall for a sleek, integrated look. Crafted in Britain, the Avella Grande Matt Black is both elegant and highly functional — a luxurious electric fire that delivers style, ambience, and energy-smart heating.
Key Features
- Ultra-Wide 45-Inch Wall Mounted Electric Fire perfect for modern living rooms, this 1150 mm wall-mounted electric fireplace creates a striking feature wall, ideal for under TVs or media walls, adding style and warmth to contemporary interiors.
- Sleek Four Sided Matt Black surround adds a high-end, modern look that complements minimalist or contemporary décor styles.
- Realistic Glowing Log Bed with LED Flame Effect provides a lifelike, flickering fire appearance for a cosy and inviting atmosphere without the mess of a real fire.
- Customise your Ambience with three flame styles and five brightness levels allowing the fire to suit different moods and room lighting conditions.
- Flexible Heating Options delivering both practical heating and decorative ambience for year-round use. Features 1 kW and 2 kW heat settings plus a flame-only mode.
- Remote Control with 7-Day Programmable Thermostat – Easily control heat, flames, and scheduling from the comfort of your sofa, optimising energy efficiency while maintaining convenience.
- Energy-Efficient LED Technology reduces electricity costs while providing a realistic fire effect, making it perfect for low-energy heating and ambient lighting.
- Inset Wall Fix Installation designed for a recessed installation with a 165 mm rebate, creating a flush, integrated look for a professional finish in modern homes.
- High Heat Output for Modern Home Heating with a maximum 2 kW heat output delivers efficient room warmth, combining style and practicality for contemporary living spaces.
- British Designed and Manufactured – Crafted in the UK with high-quality materials and attention to detail, ensuring durability and premium craftsmanship.
- Low Running Cost in Flame-Only Mode uses minimal electricity when running only the flame effect, making it ideal for extended ambient use without high energy bills.
Instructions, Guides & Technical Links
For over 50 years Be Modern has been flying the British flag, manufacturing high quality products that you can rely on. As a leading UK based manufacturer they employ over 400 staff across multiple sites in the North of England and one in Shrewsbury. With such experience they are recognised as the industry leaders with a reputation for producing high quality, reliable products. Their product range, market share and service quality set the standards that others follow. Be Modern employ locally skilled labour and maintain a strong manufacturing presence in the North East, continually investing in new technology and machinery.
Innovative design & technology
Continuous investment across the board gives us a winning edge over the competition. Our in-house design teams strive to incorporate the latest innovations and technologies to meet changing trends and styles; that’s why many of our products are protected by special design patents.
Transport & Delivery
Be Modern can react quickly to sudden demand or emergency situations and products can be supplied same day. We have established our own internal Environmental Policy and are committed to reducing our Carbon Footprint throughout our organisation especially through our logistics operations.
Quality
Be Modern manufactures a world class product. Whether the style is traditional or contemporary, we employ the same meticulous eye for detail and the highest standards of manufacture throughout. Be Modern factories operate to ISO 9001 with internal quality management systems, applying rigorous controls to all aspects of the business. Our electric fires are BEAB approved – The European Safety Mark used by leading electrical manufacturers to support CE Marking and to demonstrate conformity with the Low Voltage Directive (LVD).
Environmentally Aware
Our timber fireplace surrounds are manufactured from Forest Stewardship Council®, FSC®, certified timber and only taken from well managed and certified forests. Chain of custody certification ensures environmental issues are protected. Certified to ISO 14001 Be Modern operates in an environmentally sustainable manner and complies with the latest Waste Electrical and Electronic Equipment (WEEE) regulations.
At Be Modern we feel it is important to contribute not just our product but also our time to local communities. In 2012 we won an award from the Forest Stewardship Council® for the best image taken during our FSC® Friday event at Houghton Children’s Centre. We taught the children of the importance of sustainable trees and planted 4 trees on their premises. Similarly in 2014 we took part in FSC® Friday in connection with Gentoo Group, as part of their incredible edible scheme; we planted fruit trees in St Aiden’s Catholic School in Sunderland with the help of their pupils.
Timber
Four million tonnes of waste wood is generated by the UK construction industry each year with an estimated 1.5 million tonnes going to landfill. Be Modern purchase thousands of cubic metres of MDF each year for its timber fireplace production and 0% of timber waste is sent to landfill. All waste timber and timber dust is incinerated in internally to generate heat for internal production areas. Heat recovery is recognised by WRAP as an efficient means of recycling and 0% waste remains Be Moderns ongoing target.
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