The Be Modern Avella Grande Wall Mounted Electric Fire is a striking statement piece, designed to deliver both style and comfort. With its ultra‑wide landscape format and sleek inset “hole‑in‑wall” design, this fire blends seamlessly into modern interiors, creating a refined and contemporary focal point. The black nickel four‑sided trim adds a sophisticated, high-end finish that complements a variety of décor styles. At its heart lies a realistic glowing log bed, illuminated by advanced LED flame technology for long-lasting, energy-efficient use. Multiple flame effects and brightness settings allow you to tailor the ambience to your mood, while the fire offers flexible heating with 1 kW and 2 kW heat settings plus a flame‑only mode. A remote control with a 7‑day programmable thermostat makes it practical and convenient to use, and the inset design requires a rebate depth of 165 mm to install. Built in Britain, the Avella Grande is an elegant and efficient electric fire built for modern living.
Key Features
- Ultra‑Wide Landscape Design this fire delivers real visual impact and balances beautifully under a TV or as a media‑wall feature.
- Black Nickel Trim sleek four‑sided black nickel surround gives a premium, contemporary finish that works seamlessly with modern interiors.
- Realistic Glowing Log Bed mimics a traditional fire, enhanced by LED lighting for a warm and natural-looking flicker.
- Multiple Flame Effects & Brightness Settings – Choose between three different flame styles and adjust brightness across five levels, so you can set the mood to exactly how you like it.
- Flexible Heating Options 1 kW for gentle warmth, 2 kW for maximum heat, or flame-only mode if you just want the ambience without the heat.
- Remote Control with 7‑Day Programmable Thermostat easy-to-use remote that lets you set a 7‑day heating schedule and control the fire without getting up.
- Energy‑Efficient LED Technology offers a realistic flame effect while consuming very little electricity—low maintenance and very cost-effective to run.
- Inset Wall Fix Installation – Designed to be built into the wall with a rebate depth of 165 mm, giving a flush, integrated look.
- Built in Britain Crafted by Be Modern in the UK, combining quality materials and attention to detail.
- Safety & Practicality helps maintain a stable temperature, and the inset design keeps the front cool‑to‑touch.
Instructions, Guides & Technical Links
For over 50 years Be Modern has been flying the British flag, manufacturing high quality products that you can rely on. As a leading UK based manufacturer they employ over 400 staff across multiple sites in the North of England and one in Shrewsbury. With such experience they are recognised as the industry leaders with a reputation for producing high quality, reliable products. Their product range, market share and service quality set the standards that others follow. Be Modern employ locally skilled labour and maintain a strong manufacturing presence in the North East, continually investing in new technology and machinery.
Innovative design & technology
Continuous investment across the board gives us a winning edge over the competition. Our in-house design teams strive to incorporate the latest innovations and technologies to meet changing trends and styles; that’s why many of our products are protected by special design patents.
Transport & Delivery
Be Modern can react quickly to sudden demand or emergency situations and products can be supplied same day. We have established our own internal Environmental Policy and are committed to reducing our Carbon Footprint throughout our organisation especially through our logistics operations.
Quality
Be Modern manufactures a world class product. Whether the style is traditional or contemporary, we employ the same meticulous eye for detail and the highest standards of manufacture throughout. Be Modern factories operate to ISO 9001 with internal quality management systems, applying rigorous controls to all aspects of the business. Our electric fires are BEAB approved – The European Safety Mark used by leading electrical manufacturers to support CE Marking and to demonstrate conformity with the Low Voltage Directive (LVD).
Environmentally Aware
Our timber fireplace surrounds are manufactured from Forest Stewardship Council®, FSC®, certified timber and only taken from well managed and certified forests. Chain of custody certification ensures environmental issues are protected. Certified to ISO 14001 Be Modern operates in an environmentally sustainable manner and complies with the latest Waste Electrical and Electronic Equipment (WEEE) regulations.
At Be Modern we feel it is important to contribute not just our product but also our time to local communities. In 2012 we won an award from the Forest Stewardship Council® for the best image taken during our FSC® Friday event at Houghton Children’s Centre. We taught the children of the importance of sustainable trees and planted 4 trees on their premises. Similarly in 2014 we took part in FSC® Friday in connection with Gentoo Group, as part of their incredible edible scheme; we planted fruit trees in St Aiden’s Catholic School in Sunderland with the help of their pupils.
Timber
Four million tonnes of waste wood is generated by the UK construction industry each year with an estimated 1.5 million tonnes going to landfill. Be Modern purchase thousands of cubic metres of MDF each year for its timber fireplace production and 0% of timber waste is sent to landfill. All waste timber and timber dust is incinerated in internally to generate heat for internal production areas. Heat recovery is recognised by WRAP as an efficient means of recycling and 0% waste remains Be Moderns ongoing target.
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